Решение задачи: ограничение не распространяется

Реши задачу: ограничение не распространяется. Уважаемые студенты! Выполните задания и прикрепите ответы в электронном виде. Допустимо выполнение задания письменно (от руки), при этом прикрепляется фото выполненного письменного задания или в печатном виде. Все ответы оформляются в один документ в форматах: Portable Document Files (.pdf), Microsoft Word / Microsoft Excel (.doc, .docx, .xls, .xlsx), Open Document Files (.odt, .ods). Все задания (кроме переводов текстов) должны быть выполнены на английском языке. Задание 1. Выберите правильный вариант ответа 1. Market research suggest that we need to change our image / growth / base to appeal to younger customers 2. Although we have built up an excellent history / base / market of clients, we still need to attract new accounts. 3. Our fast history / growth / placement means that we have a high profile in the industry. 4. The interactive marketing campaign has been successful as customer engagement / awareness / image has increased dramatically. 5. Rather than take a cautious business / image / approach, we need to be bold and innovative. 6. The bank has refused our request for a further overdraft because of our bad repayment image / history / base. 7. Brand stretching would help us develop / venture / approach into new markets . 8. Older consumers tend to be loyal / interactive / careful to brands, whereas younger ones are more likely to switch . Задание 2. Дополните слова, используя их значения 1. b_____ s_____ when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognise the name 2. c_____ b_____ the part of the company that makes the most money and that is considered to be its most important and central one 3. d_____ to make something appear less important or desirable 4. p_____ p_____ a form of advertising in which a company arranges for its goods to appear in a television programme or film 5. l_____ the quality of remaining faithful to a person, product, company, etc. 6. u_____- _____ highly expensive and exclusive 7. m_____ a strategy that uses two-way communication channels to allow consumers to connect with a company directly Задание 3. Дополните предложения, словами из задания 2 1. One of the most famous examples of __________ __________ are the Aston Martin cars in the James Bond films. 2. Bulgari's move from jewellery into the hotel business is an interesting case of __________ __________. 3. A successful example of __________ __________ is Amazon's 'suggested reading' for customers which is based on the books they have bought in the past. 4. Nike's __________ __________ is making sports shoes . 5. Good copies of Gucci bags can __________ the original product. 6. Department stores encourage customer __________ by offering discount store ca rds. 7. Cartier and Hermes are examples of __________ __________ brands. Задание 4. Совместите слова из таблицы с их определениями a) Awareness b) Brand stretching c) Customer engagement d) Image e) Interactive marketing f) Logo g) Loyalty h) Product placement advertising by placing an item in a television programme or film using internet history to target customers extending a brand to include other types of products consumer interest knowledge or understanding a recognisable design or official sign on a product buying the same brand regularly general opinion people have of a product Задание 5.Прочитайте текст и выберите правильный вариант ответа в задании. From small beginnings to world domination It may surprise you to learn that small businesses across the world are driving the global economy. Technology is of course a major reason for this. Without the internet, small companies would not be able to access distant markets as easily as they now can. Is this the only reason people are setting up their own businesses today? Although it’s a major one, larger and more traditional companies are also using technology to replace employees, who are then forced to find other work. Equally, fewer people want to work for large corporations these days. Instead, they are taking advantage of technological innovations on their own. Many of today’s global brands began life in a garage. ICBelStyle.com is an example of how technology can help people to start their own business in this way. Irene Coulter is the young businesswoman who started the brand three years ago; initially, she was selling people’s unwanted accessories online: bags, shoes, belts and jewellery. Her unusual taste and style attracted many local people who asked if she had any more similar items. Realising that there was a market here, Irene left her job and travelled the world for a few months sourcing original designs and items. She then came back and turned her garage into a stock room. ‘I had no idea what was going to happen,’ she says. ‘I just enjoyed looking for the unusual and people liked what I was selling. In the first three months, I’d covered my costs and was making a good profit. I now specialise in hand-made goods from around the world and customised accessories.’ Going global was not easy for Irene, who was pretty scared at first. She was so scared, in fact, that she refused orders from other countries. Luckily, an accountant friend from university gave her the confidence to sort out the financial and legal side of her business. She now has local offices in America, Australia, India, China and Europe. ‘The best piece of advice anyone gave me was to make sure that I scheduled thinking time into my working day,’ says Irene. ‘When you work for yourself, you work as hard as you can and end up doing everything and feel guilty if you stop. So, for half an hour every day, you should take time out to get an overview of the business and allow new ideas to take shape.’ 1 In the first paragraph we learn a that small businesses have a major problem. b the success of global business is not surprising. c how important small businesses are in the global economy. 2 People may set up their own business because a they do not like working for large companies. b traditional companies are slow to use technology. c there are many opportunities to work for themselves. 3 How did Irene start ICBelSTyle.com? a by making accessories in her garage b by selling some unwanted items online c by making jewellery for local people 4 What happened after her first sales? a She built a garage to store her stock. b She was asked to leave her job. c She looked for new supplies. 5 What does she say about setting up the business? a She knew what to expect. b The first few months were profitable. c It is unusual to be successful so quickly. 6 How did Irene feel about going global initially? a She didn’t have the confidence. b She was really excited. c It was not as difficult as she thought. 7 What was the best advice she got? a Don’t do everything yourself. b to plan every day carefully c to make time for thinking