Решение задачи: ограничение не распространяется

Реши задачу: ограничение не распространяется. Уважаемые студенты! Выполните задания и прикрепите ответы в электронном виде. Допустимо выполнение задания письменно (от руки), при этом прикрепляется фото выполненного письменного задания или в печатном виде. Все ответы оформляются в один документ в форматах: Portable Document Files (.pdf), Microsoft Word / Microsoft Excel (.doc, .docx, .xls, .xlsx), Open Document Files (.odt, .ods). Все задания (кроме переводов текстов) должны быть выполнены на английском языке. Задание 1. Выберите правильный вариант ответа 1. Market research suggest that we need to change our image / growth / base to appeal to younger customers 2. Although we have built up an excellent history / base / market of clients, we still need to attract new accounts. 3. Our fast history / growth / placement means that we have a high profile in the industry. 4. The interactive marketing campaign has been successful as customer engagement / awareness / image has increased dramatically. 5. Rather than take a cautious business / image / approach, we need to be bold and innovative. 6. The bank has refused our request for a further overdraft because of our bad repayment image / history / base. 7. Brand stretching would help us develop / venture / approach into new markets . 8. Older consumers tend to be loyal / interactive / careful to brands, whereas younger ones are more likely to switch . Задание 2. Дополните слова, используя их значения 1. b_____ s_____ when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognise the name 2. c_____ b_____ the part of the company that makes the most money and that is considered to be its most important and central one 3. d_____ to make something appear less important or desirable 4. p_____ p_____ a form of advertising in which a company arranges for its goods to appear in a television programme or film 5. l_____ the quality of remaining faithful to a person, product, company, etc. 6. u_____- _____ highly expensive and exclusive 7. m_____ a strategy that uses two-way communication channels to allow consumers to connect with a company directly Задание 3. Дополните предложения, словами из задания 2 1. One of the most famous examples of __________ __________ are the Aston Martin cars in the James Bond films. 2. Bulgari's move from jewellery into the hotel business is an interesting case of __________ __________. 3. A successful example of __________ __________ is Amazon's 'suggested reading' for customers which is based on the books they have bought in the past. 4. Nike's __________ __________ is making sports shoes . 5. Good copies of Gucci bags can __________ the original product. 6. Department stores encourage customer __________ by offering discount store ca rds. 7. Cartier and Hermes are examples of __________ __________ brands. Задание 4. Совместите слова из таблицы с их определениями a) Awareness b) Brand stretching c) Customer engagement d) Image e) Interactive marketing f) Logo g) Loyalty h) Product placement advertising by placing an item in a television programme or film using internet history to target customers extending a brand to include other types of products consumer interest knowledge or understanding a recognisable design or official sign on a product buying the same brand regularly general opinion people have of a product Задание 5.Прочитайте текст и выберите правильный вариант ответа в задании. From small beginnings to world domination It may surprise you to learn that small businesses across the world are driving the global economy. Technology is of course a major reason for this. Without the internet, small companies would not be able to access distant markets as easily as they now can. Is this the only reason people are setting up their own businesses today? Although it’s a major one, larger and more traditional companies are also using technology to replace employees, who are then forced to find other work. Equally, fewer people want to work for large corporations these days. Instead, they are taking advantage of technological innovations on their own. Many of today’s global brands began life in a garage. ICBelStyle.com is an example of how technology can help people to start their own business in this way. Irene Coulter is the young businesswoman who started the brand three years ago; initially, she was selling people’s unwanted accessories online: bags, shoes, belts and jewellery. Her unusual taste and style attracted many local people who asked if she had any more similar items. Realising that there was a market here, Irene left her job and travelled the world for a few months sourcing original designs and items. She then came back and turned her garage into a stock room. ‘I had no idea what was going to happen,’ she says. ‘I just enjoyed looking for the unusual and people liked what I was selling. In the first three months, I’d covered my costs and was making a good profit. I now specialise in hand-made goods from around the world and customised accessories.’ Going global was not easy for Irene, who was pretty scared at first. She was so scared, in fact, that she refused orders from other countries. Luckily, an accountant friend from university gave her the confidence to sort out the financial and legal side of her business. She now has local offices in America, Australia, India, China and Europe. ‘The best piece of advice anyone gave me was to make sure that I scheduled thinking time into my working day,’ says Irene. ‘When you work for yourself, you work as hard as you can and end up doing everything and feel guilty if you stop. So, for half an hour every day, you should take time out to get an overview of the business and allow new ideas to take shape.’ 1 In the first paragraph we learn a that small businesses have a major problem. b the success of global business is not surprising. c how important small businesses are in the global economy. 2 People may set up their own business because a they do not like working for large companies. b traditional companies are slow to use technology. c there are many opportunities to work for themselves. 3 How did Irene start ICBelSTyle.com? a by making accessories in her garage b by selling some unwanted items online c by making jewellery for local people 4 What happened after her first sales? a She built a garage to store her stock. b She was asked to leave her job. c She looked for new supplies. 5 What does she say about setting up the business? a She knew what to expect. b The first few months were profitable. c It is unusual to be successful so quickly. 6 How did Irene feel about going global initially? a She didn’t have the confidence. b She was really excited. c It was not as difficult as she thought. 7 What was the best advice she got? a Don’t do everything yourself. b to plan every day carefully c to make time for thinking Реши задачу: Verification: 23c893fca7dffb45 Перейти к основному содержанию 2 Практическое задание к разделу 4 Требуемые условия завершения Надо сделать: Завершить Преподаватель: Богачева Елена Олеговна Статус: Ответ не загружен Оценка: Уважаемые студенты! Если в качестве ответа или приложения к ответу вы загружаете файл в формате .pdf, обратите внимание, что он должен содержать не более 10 страниц. В противном случае работа не сможет быть оценена. Если же количество страниц ввиду веских причин больше 10, данный документ необходимо добавить в сжатую zip-папку и ее загрузить в качестве ответа (приложения к ответу). На другие форматы файлов данное ограничение не распространяется. Уважаемые студенты! Выполните задания и прикрепите ответы в электронном виде. Допустимо выполнение задания письменно (от руки), при этом прикрепляется фото выполненного письменного задания или в печатном виде. Все ответы оформляются в один документ в форматах: Portable Document Files (.pdf), Microsoft Word / Microsoft Excel (.doc, .docx, .xls, .xlsx), Open Document Files (.odt, .ods). Все задания (кроме переводов текстов) должны быть выполнены на английском языке. Задание 1. Дополните предложения словами из таблицы an intern a trainee degree graduated grew up high primary work placement 1 I worked as______________________ in my final year at university. 2 My ______________________ was overseas, which was a great experience. 3 This is my home town. I______________________ here. 4 After graduation, I got a job as______________________ in an international company. 5 I went to ______________________ school with all my friends until I was 11. 6 Then I went to ______________________ school in a nearby city. 7 I ______________________ ten years ago, and I still keep in touch with my friends from university. 8 What was your ______________________ in? What did you study at university? Задание 2. Выберите нужное слово в предложениях. 1 Going to job fairs / ads is a great way to find out about different employers. 2 I gained a lot of strengths / experience during my internship. 3 Start thinking about your job / career path when you are at university. 4 Dress smartly for interviews and make a good impression / look. 5 The employer wants to get / make to know you at the interview. 6 Read career / job ads carefully to check you have the necessary skills and experience. 7 Your first role may be an entry-level job / interview where you learn basic skills. 8 Many companies get / look to hire graduates before they graduate. 9 An employer will invite you to attend / look to an interview if your CV is good. 10 I was honest and told the interviewer my strengths and impressions / weaknesses Задание 3. Подберите слова из к данным определениям (2 слова лишние) A . Skill B. Character C. Recruiter D. Motivation E. Flexible F. Internship G. Position H. employer 1. someone in a company who is involved in employing new staff 2. used to describe a person, plan, etc. that can change or be changed easily to suit any new situation 3. the combination of qualities that makes someone a particular type of person 4. formal word for ‘job’ 5. a job that lasts for a short time that someone, especially, a student, does in order to gain experience 6. an ability to do something well, especially because you have learned and practised it Задание 4. Прочитайте текст и выполните задания после текста Interviewer: So, Angela, let’s start with an important question. Why did you apply for this job? Angela: Well, I was reading an article about publishing companies and I saw the advertisement for a sales representative in a new regional office. So I phoned the HR manager to ask some questions about the role. And I thought the job sounded perfect. Interviewer: What do you think about working at a new regional office? It’s exciting, but there are lots of challenges when a company expands. Angela: Yes, I agree with you up to a point, but I think the benefits of an additional regional office outweigh any minor challenges. I think it’s very exciting, and I’d like to be part of that. Interviewer: Good. I see from your CV that you have about six months experience of working in sales. Some people might say that isn’t a lot of work experience. Angela: Perhaps you’re right, but I was also an intern in sales when I was at university. Then, when I started my current job, I went on a four-week training course. After that, I worked with one of the senior sales managers for a month, and I learned a lot. Interviewer: OK, so tell me … What are your strengths and weaknesses? Angela: That’s an interesting question. I really enjoy working with people, and I think you have to be good with people to work in sales. I’m quite good at managing my work, too. Interviewer: So, how are your communication skills? Angela: Good. I like meeting new clients. People say I’m good on the telephone, too. I don’t enjoy writing long emails, though. I prefer phoning someone and talking. Interviewer: Let’s go back to weaknesses. Do you have any weaknesses you’d like to work on? Angela: I’m not very good at writing reports, but I’m going on a training course next week. I think that will help. Interviewer: OK. Where do you see yourself in the future? Angela: Well, I hope to gain business experience and develop professionally over the next few years. In five years’ time, I intend to be in my first management position. Interviewer: I see. Now, do you have any questions you’d like to ask? Выберите правильное слово 1 When Angela saw the job advertisement, she phoned the interviewer / HR manager. 2 Angela completely / partly agrees with the interviewer about the regional office. 3 Angela did an internship / a training course while she was at university. 4 Angela learned a lot from the training course / a senior sales manager. 5 The interviewer / Angela thinks you have to be good with people to work in sales. 6 Angela likes using the telephone / writing emails. 7 The interviewer / Angela thinks a training course will help her to write reports. 8 Angela wants to be a manager in the next few years / five years.