Решение Упражнений 8 и 9 по Маркетингу

Упражнение 8. Закончите предложения, выбрав соответствующее по смыслу окончание. 1. Marketing is the performance of business activities connected with the flow of goods from producers to consumers. (Ответ: b) 2. Marketing is the process of having the right product at the right time in the right place. (Ответ: b) 3. Marketing research steps are as follows: choosing the most favourable solution and implementing the chosen approach. (Ответ: b) Упражнение 9. Ответьте на вопросы. 1. What process is marketing? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. 2. What operations does marketing include? Marketing includes such operations as market research, product development, distribution, pricing, advertising, and sales promotion. 3. What is the most important thing in marketing? The most important thing in marketing is to identify and satisfy customer needs effectively while achieving the organization's goals. 4. What are the main steps in making research? The main steps in making research are: defining the problem, collecting and compiling data, analyzing the information, choosing the most favourable solution, and implementing the chosen approach.