Решения заданий 1, 2, 4 и 10

Ниже представлены решения для заданий 1, 2, 4 и 10. Записи оформлены так, чтобы их было удобно перенести в тетрадь. Задание 1. Match words and phrases with their meanings. 1 — c (forecasting — predicting future demand) 2 — e (sell-outs — when products have sold so well that there are none left) 3 — d (ration — control the supply of something) 4 — h (withhold — deliberately keep something back) 5 — g (run out of — use up all of something products that everybody wants) 6 — b (scarce — not easy to find or obtain) 7 — a (alienate — cause to dislike) 8 — i (must-have products — information given in advance about when something is happening) 9 — f (multi-sourcing — sourcing from a lot of different suppliers) Задание 2. Organise the words from Exercise 1 into three groups. Nouns (Существительные): forecasting, sell-outs. Verbs (Глаголы): ration, withhold, run out (of), alienate. Adjectives (Прилагательные): scarce, must-have, multi-sourcing. Задание 4. Complete these sentences using words from Exercise 1. 1. By creating the impression that ‘must-have’ products are scarce, companies hope to increase interest and push up demand. 2. When launching new products, there is a suspicion that companies like Apple deliberately withhold or even ration stock as a way of stimulating demand. 3. The risk of running out of stock is that customers will get frustrated and buy a competitor’s product. 4. Product shortages can quickly result in empty shelves and complete sell-outs. 5. Because sales were higher than expected, the new LX40 was rationed until production could be increased. Задание 10. Complete these sentences using the prepositions in the box. 1. a) to, b) at (getting products to the right place at the right time) 2. a) in, b) in, c) up to (increases in demand, in the period up to Christmas) 3. of (as part of normal service) 4. a) by, b) on (deliveries by 25 per cent, on just a few week’s notice) 5. from (buy components from different sources) 6. on (depends on having the right tools)